Cultural festivals have always been about connection and tradition, but how is technology reshaping these celebrations? From AR bringing Japan’s cherry blossoms to life to VR immersing global audiences in vibrant Holi colours, explore how immersive tech is adding new dimensions to age-old traditions.

Have you ever wondered why we love getting lost in a good story or being drawn into a beautiful painting? The truth is, our fascination with immersive experiences is nothing new—it’s something that’s been with us for thousands of years.

The extended reality world is buzzing with innovation, and 2023 brought us some truly mind-blowing experiences. Whether you’re a tech enthusiast or just someone looking to sprinkle a little magic into your everyday life, there’s something for everyone in the AR universe. Buckle up as we dive into some of the coolest immersive experiences of 2023.

Welcome to the future, where reality blends seamlessly with imagination, where the mundane becomes extraordinary, and where technology takes us beyond the confines of the ordinary.

What is AR? Augmented Reality is a cutting-edge technology that overlays digital information onto the real world…..

As augmented reality (AR) and virtual reality (VR) technologies become increasingly sophisticated and accessible, tourist venues around the globe are presented with an exciting opportunity to integrate these high-tech wonders into their offerings.

It's been a rollercoaster of a year, filled with heartfelt collaborations, innovative projects, and a sprinkle of wanderlust. Join us as we take you on a journey through the stories that shaped our year, filled with humour, lessons learned, and the genuine SENSEcity spirit.

While 2022 came with some challenges, it is the collaborative effort of our team, our supporting organisations and our consultants that kept us motivated to do what we do. We are so lucky to be surrounded by so much knowledge, talent and energy.

The idea was to make the City Sightseeing Bus experience in Glasgow very dynamic and elevate the customer’s journey while they explore the city.

Team Innovate got together to run a Design Sprint session with SenseCity an AR-app and a guided tour booklet to explore a city’s heritage landscape… starting with near and dear Glasgow city and with the potential to scale worldwide!